Marketing Manager

​Network Wealth Cooperative​
 

Location: Calgary, AB (In-person)

 

Position Type: Full-time

​​

​

About Us

​

Network Wealth specializes in financial planning, tax, retirement and estate planning, and private investment management. The primary focus is working with individuals and professional corporations to grow and maintain their wealth, while ensuring access to best-in-class planning, portfolios and tax efficiencies. 

​

We are passionate about our business and our culture, and we are looking to attract, retain and develop highly motivated and experienced individuals who have that same drive, and can embody our culture and values as a client centred, approachable, consistent and fintech forward team.

​

We are currently recruiting for a Marketing Manager to join our team.

​

Position Summary

 

The Marketing Manager develops, plans and executes on marketing strategies to achieve business objectives. This role involves overseeing marketing campaigns, creating content, analyzing campaign performance and optimizing marketing budgets. Additionally, the Marketing Manager helps build and maintain the organization’s brand reputation and credibility internally and externally. This role is an individual contributor who works with a small team of external contractors to drive growth in wealth management services.

 

 

Key Responsibilities

 

Strategy & Vision:

• Develops and maintains a comprehensive annual marketing strategy that is aligned with business goals and market positioning for Estate Advisory Board, The Wealth Council & Network Wealth.

• Conducts market research, analyzes for trends, competitor activity and client insights to inform strategy

• Establishes and promotes a strong brand image

 

Campaign Execution & Communications:

• Oversee the planning, execution, and optimization of marketing campaigns from start to finish across various digital channels (SEO, SEM, social media, email, webinars, content marketing) and traditional platforms (print, events).

• Analyzes data from campaigns and provides insights for future improvements.

• Collaborates with the Technology and Innovation department to draw insights from analytics

 

Content Creation:

• Oversee the creation of marketing collateral, website content, and social media.

• Ensure marketing assets are consistent from a branding perspective, both externally and internally (e.g. templates, language, style standards)

• Create communication tactics to prospects, clients, investors, members and other stakeholders

• Liaison with external Marketing partner within Network Wealth clients (B2B)

 

Budget:

• Manages marketing budgets to ensure cost effectiveness and a high ROI.

• May be required to manage a company credit card and monitor transactions.

 

Team Collaboration:

• Collaborates with internal team members to ensure a cohesive strategy implementation and process to facilitate a strong client experience.

• Manage and collaborate with external contractors, agencies and vendors.

 

 

Skills & Competencies

 

• Strong writing skills

• Proficiency with relevant marketing tools (SalesForce, Canva, Wix, etc)

• Strong proficiency in MS Office 365 (Word, PowerPoint and Excel)Strong proficiency in MS Office (Word, Power Point and Excel)

• Applies data analysis and systematic reasoning to positively impact campaign results and organizational growth targets

• Capacity to understand how different parts of an organization interconnect and how actions in one area might cascade through others, ensuring cross-functional alignment toward shared objectives

• Defines a clear scope, sets realistic goals, KPI’s, identifies stakeholders, estimates resources and provides timelines, budgets and risk assessments for each marketing campaign

• Capacity to manage scope creep, mitigate unexpected issues without derailing core objectives

• Ability to translate technical financial terminology to plain language 

• Effectively communicates the strategic direction to stakeholders at all levels, inspiring and motivating teams to work toward the shared vision and building consensus and commitment

• Ability to analyze an organization's competitive position, anticipate future trends and challenges, and develop a clear, long-term vision that aligns resources and inspires action to achieve sustainable success

• Leads, manages and takes ownership of the marketing function

• Has a positive attitude, is client centric and delivers great service

 

Education & Experience

 

• Bachelor’s degree in marketing, business, communications or related field

• Minimum of 10 years work experience in developing marketing campaigns and strategies with a proven track record of driving measurable business outcomes

• Prior work experience (5 years plus) in a high growth SME entrepreneurial environment

• Prior work experience in the Financial industry and supporting financial advisors or relationship based sales teams is an asset

• Knowledge of client lifecycle marketing and retention strategies

 

What We Offer

 

• Competitive salary and performance-based bonuses

• Comprehensive benefits package (medical, dental)

• Opportunities for professional development and advancement

• Supportive and collaborative team culture

 

To Apply

​

Please apply with confidence by including your cover letter, resume and salary expectations in your application with “Marketing Manager” in the subject line of your email to info@networkwealth.com.

​

To be considered for employment, candidates will be required to provide proof of citizenship, permanent residency or eligibility to work in Canada with no restrictions. We require applicants to complete a background verification process prior to commencing employment with the company, including but not limited to a criminal record check. Employment is contingent on the satisfactory completion of a pre-employment background check.

​

Thank you for your interest in this position. Only candidates considered for an interview will be contacted.